At Rampant Media we understand the ever growing importance of video production to your brand. As our world evolves around us, we see how people consume content evolving as well. It is becoming more and more visual and hands-on. You're seeing more people listening to books instead of watching them and ads and commercials are becoming interactive. Successful websites are using more graphics and videos to retain their viewers attention and ultimately increase the time they spend on their websites. The longer a customer or viewer stays on your site, the more likely they are to contact you or become a customer.
1. SHow your brands identity
Through the power of video, we at Rampant Media are able to show your brands true identity; the personality behind your brand. Video is a medium that can bring all of your media together. It allows for complete unification of your brand's identity. You're able to express its voice, what it looks like, and what it is all about. Conveying your brand's identity to your viewers helps your brand relate to them more and build a stronger emotional connection.
2. Convey your brand's style
Brands have their own "style." They have color palettes, logos, and slogans. Videos are able to show off the brand's complete style. You can design sets, have certain tones (you know, like funny or serious), and even use specific music. Video allows you to fully inject it with your brand's style. Being able to do this helps establish your brand in the minds of your audience and lets them really feel what your brand is.
3. show your personalities
Everyone has their own unique quirks and something fun about them. Why not show that off to your audience? Video allows you to do that. Writing is great and all, but we've all experienced that awkward moment while texting where something is taken the wrong way. Being able to talk to someone face to face limits the chance that something is mistaken. Your employees and co-workers are special and it is crucial for your audience to connect with your company on that deeper level. Utilizing video allows your team members to express their personalities and put a face to the company.
4. Build an emotional connection
Building an emotional connection with your audience is the most important because you want to build brand affinity (empathy and bonding). We put this as the last part because everything has been building upon this. Utilizing all of these different areas helps you build that connection. Video is one of the most human to human medium's, and because of that, it builds the strongest connection with your audience. Putting out content for your customers to watch gives them time to spend with your brand. The more time they spend watching your videos, the closer they are going to feel to the brand as a whole.